Content Marketing Post Frequency – Online Marketing
But why this one? Startup boom? One explanation could be that the heyday for content marketing in Germany began in 2014 and the company magazine established itself as a content marketing channel. Oldest articles on company magazines - online marketing study As of 2014, most corporate magazines were founded. Target group and content News or advice – what is the content that is published on the company blogs of the online shops examined. And who is the target group? The customer is king 32 of the 37 company magazines examined have customers of online shops as their target group.Four magazines are aimed at the public with press releases and as a newsroom Special Data ikea-unternehmensblog.de and westfalia.de/inside ) and only one magazine addresses its own employees (Amazon). 86 percent of company magazines direct their content towards customers. 86 percent of company magazines direct their content towards customers. Inspiration and advice instead of news In keeping with the content marketing credo “inform and entertain your target group”, the content of the company magazines examined is dominated by advice and inspiring articles. 16 percent of magazines offer their readers news about the company and 14 percent provide information about news from the industry.
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Post categories on company magazines - online marketing study Advice and inspiration are the most frequently used post categories. There are new posts several times a week Content is king and has an audience several times a week, because 40 percent of company magazines publish content several times a week. 16 percent even have new posts once a day or several times a day. However, it must be noted here: The scope of the contributions can vary greatly and news is published more often than pure advice content. Study New articles are posted several times a week on 41 percent of the company magazines examined.
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