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Visitors from a certain segment or from a certain niche market And don't forget: existing customers or customer groups may be valuable visitors to you. It becomes even more fun when you calculate backwards from the conversion. Take a look at the conversion path in Google Analytics: which pages are most visited before the conversion falls? What behaviors are most commonly displayed by people who convert? All this is fairly easy to make transparent in Google Analytics.
Measuring quality visits Have you determined what a qualitative visitor is for you? Then you have gold in your hands. Because from now on you can measure qualitative visits in Google Analytics, using Google Tag Manager. How do you do that? Create triggers for all the conditions photo editor you set for quality visits. Some triggers already exist in Google Tag Manager, but sometimes you need external code to create those triggers, for example this code , for measuring visitors visiting more than pages.
Combine all triggers that are relevant to you with a so-called Trigger group , which you call 'Quality visit'. Create a tag that fires a tag to Google Analytics for all qualitative visits. And while you're at it, directly to Google Ads. Send on a quality visit If you follow the steps above, you will be able to measure qualitative visits in Google Analytics from now on. But how do you get more of these types of visitors to your website? You use the AI capabilities of the various advertising platforms for this. You can use the available options in ways: Add your qualitative visits as a conversion and have your campaigns steered accordingly.
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