To get rich snippets in the SERP However, despite these

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Potential benefits, we found that very few sites have implemented Schema.org. We found that only 72.6% of Google's first page uses Schema.org. Additionally, our analysis shows that the presence or absence of structured data has no relationship to Google rankings. ■Important points You can also use structured markup. However, there is no direct correlation in terms of whether or not you can rank high on Google. Websites with above-average “time spent” tend to rank higher on Google. Many in the SEO world speculate that Google uses "user experience signals" (bounce rate, time spent, CTR, pogo sticks, etc.) as ranking factors. To test this theory, we ran a subset of domains from our dataset through Alexa to determine overall site dwell times. Next, we investigated whether there was a correlation between the length of stay and the ranking on the first page.

In fact, we found that there is a strong relationship between length of stay and ranking . Specifically, they discovered that length of stay was strongly correlated with top rankings. In general, the average time spent on a site on the first page of Google is 2.5 minutes. Please note that we are not saying that there is Belgium Phone Number Data a direct relationship between length of stay and whether or not you will be ranked high. Of course, Google may use things like time spent and bounce rate as ranking signals (though they previously denied this). Or maybe high-quality content is increasing people's interest. Therefore, time spent on site is a byproduct of high-quality content and is what Google measures. This is a correlational study, and it is impossible to judge from data alone.




Important points The average time a site spends on Google's first page is 2.5 minutes. summary Thanks again to Ahrefs for providing much of the data that made this study possible. If you would like to learn more about how the data was collected and analyzed, please see this link to our research methodology . The data used in this analysis has also been uploaded to GitHub . And I'd love to hear your thoughts. What is the best thing you learned from this analysis? Or maybe you have questions about the survey results. Either way, please feel free to leave a comment. This article is a translation of " We Analyzed 11.8 Million Google Search Results. Here's What We Learned About SEO " published on BACKLINKO .