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Data available Data and statistics represent both the starting and finishing points of an inbound campaign and are the basis of the ability to measure the ROI of marketing activities . Market research in the digital field involves an analysis of the habits and behaviors of prospects and customers in different channels, from social media to search engines, up to the pages of your company's website and blog. Being able to examine the statistics of each channel from a single platform offers a significant competitive advantage, precisely due to the amount of work saved in switching from one platform to another, leaving time for strategy optimization.
After all, this is the goal when you choose to let technology help you, isn't it? An additional benefit of wedding photo editing service using HubSpot is the ability to align marketing and sales departments by sharing both data within the platform and results. For example, marketing can search the database for which contacts generated by its activities are actually valid and have become customers to understand from which channels higher quality leads are obtained; in the same way, a seller has at his disposal all the data relating to the interactions of a potential customer in order to best prepare the sales meeting.
In a complex environment like that of B B sales, these simplifications save precious time and can result in very profitable contracts for the company. Usability Regardless of the IT skills of those who use it, a marketing program should be simple to use, precisely because automating certain processes serves to facilitate daily work. There are more complex platforms that require IT skills and others with an interface that makes the user experience more pleasant. Hubspot allows all business functions to get the most out of automation, both in terms of tools and data analysis.
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