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A good UI design is one that makes users feel good or excited right from the start Behavioral state : At this level users evaluate the functionality of the product and subconsciously judge how easy it is to find the solution they are looking for. Obviously the ease of use translates into positive emotions Reflective state : i.e. the highest cognitive level, in which users have consciously evaluated the advantages and disadvantages of the product No state is more important than the other. In fact, very often, the reflective one can influence the entire process. As a designer, you must satisfy all three cognitive levels to form an emotional and lasting bond with your audience.
Traditional methods Traditional UX testing revolves around trying to understand people's thoughts or feelings through : Interviews and observed behaviors : The user is asked to perform a series of tasks in a prototype or product. This allows you to validate and gather seo expater bangladesh ltd feedback on flow, design and functionality Surveys or questionnaires. A quick and relatively inexpensive way to measure user satisfaction and gather feedback on your product A/B testing : consists of comparing two or three versions of a website or app, observing for example what the click-through rate is in the different versions, what the conversion rate is, what the best call to action is, so you can make a decision in terms of the user interface.
In any case, testing human behavior and decision-making is very complex and these techniques are easy to implement, but they do not give us full understanding of user feelings. The results of traditional studies could partly answer the ergonomic and cognitive question of the experience, but fundamentally exclude the emotional question. We must consider that there are many things that people cannot or are not willing to tell us about their experiences and very easily behind verbalized thoughts there are both unexpressed thoughts and prejudices, it is part of being human.
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