Analysis of the implications of COVID-19 on the population: MERCO (Spain Study)

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In recent months the world has been transformed. The COVID-19 pandemic took us all by surprise and our lives changed drastically from one moment to the next. The planet is in a health emergency and the government's decision-making has been very clear: declaration of the state of alarm and confinement of the population. However, do you know what the psycho-emotional impact of the situation could be? What are the attitudes towards institutions, companies and brands? Or what is the impact of different public and private entities? MERCO does, and shares it through an in-depth analysis of the implications of COVID-19 on the population. MERCO and AEL The Business Monitor of Corporate Reputation ( MERCO ) is a reputational evaluation instrument launched in 2000, it is based on a multistakeholder methodology composed of 6 evaluations and 25 sources of information and is one of the reference monitors worldwide. MERCO, together with the Spanish State Research Agency (AEL), have carried out research that has studied the implications of COVID-19 today. It is made up of three reports: First psycho-emotional impact of the situation. Attitudes towards institutions, companies and brands.

Projection of expectations in different future periods. The fundamental purposes are: Analyze social reality. Discover its correlates. Offer the result in order to enrich decision making in the market. We'll tell you more! How does the study was realized? The analysis was carried out remotely, starting on March 19 and America Cell Phone Number List ending on the 22nd of the same month. Four different profiles were studied (age, sex and geographical areas focused on Spain). Young people: between 19 and 25 years old. Both genders. Geographic area: Madrid, Barcelona, ​​Seville and Bilbao. Couples without children: Couples without children. Between 29 and 40 years old. Both genders. Geographic area: Madrid and Valencia. Families: Between 38 and 50 years old. Both genders. Geographic area: Madrid, Barcelona, ​​Seville, Bilbao, A Coruña and Valencia. Empty nest: Between 52 and 67 years old. Both genders.



Geographic area: Madrid, Barcelona, ​​Seville, Bilbao, A Coruña and Valencia. This study analyzed the effect of COVID-19 from a qualitative depth, giving a differential and high-value perspective for understanding the changes in which society is currently immersed. 1. First psycho-emotional impact in the new situation The abrupt change that has occurred in the lives of a large number of inhabitants around the world has had psycho-emotional effects that on many occasions we do not even recognize and we do not know how to handle them. The research specifies that when being in a state of confinement, 3 different psychosocial processes generally occur that affect attitudes and emotional experience, with different rhythms and flow: Feeling of loss of freedom: experiencing a certain grieving process for the loss of freedom and its implications. Uncertainty: feeling of anguish due to not knowing what has happened, is happening and is going to happen. Helplessness: absence of personal control in the future of health, economic matters, the progress of the situation, compliance with the rules. Given this, people need: Set routines, carry out tasks that organize the day and limit anxiety.