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We are talking here about the logo, design, packaging and other material and visual aspects that influence the perception of the brand by customers. In practice, Marketing Mix P enables companies to take a comprehensive approach to planning and implementing individual elements of marketing strategies. Especially in the service sector, where aspects such as people, processes and physical evidence are crucial to success.
In this case, extending the P model allows you to better understand and meet customer America Cell Phone Number List needs, which is crucial in building long-term relationships and customer loyalty. C concept (Customer, Cost, Convenience, Communication) Marketing mix C is a modern approach to marketing that emphasizes a deeper understanding of customer needs and presents their perspective on the company's activities.

This is a response to the traditional P model, which focused mainly on products, prices, place and promotion. In this concept, four elements occupy a central place: customer, cost, convenience and communication. Customer – the focus is on the needs and expectations of customers. Companies should analyze what customers want and then adapt their offer to meet these expectations. Instead of focusing on the product, this approach focuses on solving customer problems. Cost – contrary to appearances, this is about more than just price. This is the full cost to the customer to obtain the product or service.
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