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At the beginning of October, an update to the Google Discovery campaign was introduced - we are talking about Demand Gen campaigns that allow you to display visually attractive ads in the most attractive places - YouTube including Shorts, Discovery and Gmail. According to Google, YouTube is used twice as often to search for information about specific products and brands than other social media - in addition, as many as of Internet users discover new products or brands through the above-mentioned Google channels, and of them make a spontaneous purchase. Read our article and find out how you can reach new customers by updating your Discovery campaign. What is Demand Gen,
or what is the Discovery campaign update The world around us at every step seems to accustom us to the idea that change is the only certain constant in our lives. It is similar in the marketing environment - constant changes, updates, and Middle East Mobile Number List new solutions introduced force quick adaptation . One of many examples is the update of Google Discovery and the introduction of Demand Gen. Although Google Ads system users received access to the new type of campaigns already in October , only in January will all Google Discovery campaigns be automatically renamed Demand Gen campaigns. contact harbingers Having the opportunity to test new solutions before they become a permanent part of the advertising system,
it is worth using this time to carefully plan migrations between types of campaigns and take a closer look at what Demand Gen is . Advertisements in the Demand Gen campaign are intended to reach users who have not yet started actively searching for a given type of product or brand. Google Demand Gen campaigns are designed to reach new audiences and arouse their interest with more visual, and thus more attention-grabbing, ads posted on channels such as YouTube, Gmail, and Google Discovery. Therefore, they are supposed to work in a similar way to ads in the Meta Ads or TikTok Ads .
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