Client retentionMeasure your business's

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Cost per Acquisition (CPA)It is an indicator that shows the average cost of acquiring a new customer or lead. This data is essential in paid advertising campaigns, where the aim is to maximize efficiency and reduce acquisition costs.  ability to retain existing customers over the long term. A high retention rate indicates that you are providing a good customer experience and fostering long-lasting relationships.



It is more profitable to retain existing customers than to acquire Bolivia WhatsApp Number new ones, so this KPI is essential for the sustainable growth of your business .More examples of digital marketing KPIs kpi classification in digital marketing1. KPI to measure Lead GenerationLead source.Click Rate (CTR – Click Trough Rate).Cost Per Lead (CPL).2. Performance KPIs Customer Lifetime Value (CLV).Customer Acquisition Cost (CAC).Turnover.3. SEO KPIsKeyword positioning.Backlinks.Domain authority.4. Social Media KPIInteraction or engagement in networks.





Followers, subscribers.Social traffic.5. Paid KPIsCPC (cost-per-click).Cost per conversion.Display campaign performance.Marketing KPIs: metrics to understand the present and design the future of your digital businessAt the beginning of this article we talked about the importance of data and the digital marketing KPIs that help you collect it for analysis. However, digital marketing must go further to find the current and future value of your business in that data.